ScreenX Has Landed at Irvine Spectrum

When you’re going to the movies, your choices begin long before you reach the cinema: Do you want to reserve your seat in advance? Which online service do you use to make your reservation? Which row would you like to sit in? Would you like extra carry-on luggage? Oh wait! Wrong industry. You get the idea, though. From combination snack choices at the concession area to theatrical membership services, there …

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