Puffy Delivery: Reshaping the Culture of the Digital Cannabis Delivery Service
Puffy Delivery is the new online delivery website for cannabis with a lofty goal: to reshape the culture of the digital cannabis delivery service. Based out of Irvine, the company is launching itself across the entirety of California, and with its unique branding and corporate structure, it is doing things that no one else in the cannabis space is currently attempting.
High Times Magazine recently referred to the company as “the Amazon of weed,” and their description could not be more valid. Puffy Delivery is about to totally change the game for cannabis on demand.
Two years ago, Puffy co-founders Michael Ng and Patrick Martin, who had already been in the storefront cannabis business for some time, saw a need for a professional, reliable cannabis delivery service in Orange County. The two viewed cannabis as a retail product, just like anything else we shop for online, and they felt it should be treated as such. Not only that, but with the only dispensaries in Orange County being located in Santa Ana, purchasing cannabis was a hassle for many outside of that general area. Getting yourself to a dispensary was something that could eat into hours of a person’s valuable time. So, they set out to do something about it, and Puffy Delivery was formed. Of course, there are other delivery services currently in the market, but the size, scope and synergy of Puffy sets it apart from anyone trying to compete.
Currently, no delivery company holds the proper licensing to be able to sell cannabis across all of California. Most are smaller, local companies with smaller service areas and often, a smaller menu of available items. Puffy Delivery, however, has secured licenses to not only sell cannabis in Orange County, but also in San Diego, Los Angeles, Sacramento, San Francisco and a few other hotspots ranging from north to south. This licensing drastically increases their ability to deliver to consumers anywhere in the state, while still keeping their delivery time to a minimum (Puffy currently averages about 47 minutes per delivery, one of the fastest delivery times on the market). Having these hotspots also allows Puffy to maintain a consistent, uniformed product line in all of their hubs. That means that no matter where you are located, everyone visiting Puffy’s site will have the same access to the same products, and nothing is limited based on where you are. The company is already in the process of expanding to states like Oregon and Nevada, but for now, their focus is on California.
Puffy is also currently the largest service provider for cannabis media giant Weedmaps (Weedmaps.com), providing its customers with the most expansive online marketplace currently available in the digital cannabis world. “We pride ourselves on working with the largest brands in the cannabis space,” says the company’s co-founders. And it’s true, the site features a wide variety of high-end brand names, like Ignite (powered by Dan Bilzarian) and VVS (championed by Ben Baller). Puffy also just signed an exclusive deal with Berner’s Cookies line, making them the first company to distribute the product. All of the products sold by Puffy have been lab tested and pass all regulations set by the Bureau of Cannabis Control.
The company’s website is super easy to navigate, with multiple ways in which a user is able to sort through the site’s products. Customers can search for what they want by strain name, THC level, even intensity of high. In many ways, the site also serves as a center of information on cannabis, because of the details so readily available to consumers on every product listed, making the site a great resource for both newcomers to the world of cannabis and experienced connoisseurs alike.
Probably what sets Puffy apart from its competitors the most is the company’s unique marketing approach and strategy. Not only is Puffy a delivery service for brands that have already been established in the cannabis community, it is also a launchpad for those looking to put out their own brands, without having to deal with dispensaries, allowing creators the ability to reach out to an audience directly. Puffy is currently the only online delivery service that has the capability of creating brands for people. Individuals, companies and social and creative influencers all have the ability to jumpstart their own cannabis brands with the help of Puffy. This unique function may be the cannabis equivalent of when Netflix started creating its own original content, and could be what sends Puffy into an entirely different category from anyone else in the game.
The site is utilizing creative influencers from a variety of fields to not only promote their own brands but to promote awareness for cannabis as a whole. Puffy’s mission goes beyond finding success for themselves. Its co-founders want to promote wellness in the communities they reach by first and foremost removing the taboo that still shrouds marijuana in many areas. With their professional, large-scale corporate structure, and the help of these creative influencers forming their own brands or promoting others, Puffy hopes to further educate and inform communities of the benefits of cannabis and remove much of the negative stigma that the plant still faces today.
When Puffy was searching for a place to serve as its headquarters, its co-founders were immediately drawn to Irvine. “Irvine is the tech capital of Orange County – you can find the best talent here,” says co-founder Patrick Martin. And it’s true. Thanks to a variety of factors, especially the high level of talented graduates from the University of California, Irvine in fields like computer science and computer engineering, much of Southern California tech has been drawn into the city. Being the Silicon Valley of SoCal, plus Irvine’s increasing positive attitude toward cannabis, the city has also become a hub specifically for cannabis tech for the entire country. Some of the largest companies currently in cannabis are based out of Irvine. So, for Michael and Patrick, the decision to make Irvine their home was an easy one. Puffy currently employs over 200 people, including 10 developers in their Irvine headquarters, making the company not only a positive impact on cannabis, but on the community as a whole.
Puffy Delivery is about to become the go-to spot for all your cannabis needs. With its wide array of safe and quality products, its easy to navigate platform, and its wide geographic reach and speedy delivery times, the need to drag yourself to the nearest dispensary has disappeared. For more information or to place your first order, check out their website at puffydelivery.com. You can also follow them on Instagram @puffydelivery.