The Irvine-based Mad Engine was honored recently by the Irvine City Council for its efforts to manufacture and deliver face masks to the community.

Mad Engine, a global leader in licensed, branded and private label apparel, received this recognition for donating more than 1 million masks to charities, essential workers and first responders during the COVID-19 pandemic.

On June 27, members of the Irvine City Council participated in a drive-up mask giveaway, during which Mad Engine gave away fabric masks to the community. The event was held at Mad Engine’s Irvine headquarters.

Irvine Mayor Christina Shea was joined by council members Farrah Khan, Anthony Kuo and Melissa Fox at the Mad Engine Mask Giveaway on June 27.

“I would like to express our appreciation for Mad Engine for hosting a drive-up mask giveaway event on June 27 as part of the goal to give away 1 million fabric masks for those in need during COVID-19 crisis,” Shea said. “I, along with council members Fox, Khan and Kuo attended the event. It was very nice and they were so gracious to us.”

During the drive-up mask giveaway event in Irvine, Mad Engine presented the opportunity for Mayor Shea to select an organization to receive a $10,000 donation.

At the request of Irvine Mayor Christina Shea, Mad Engine donated $10,000 to the Human Options Non-Profit organization.

Mad Engine is responsible for distribution and licensing for popular streetwear brands LRG and NEFF, among other like Disney.

During the July 14 City Council meeting, Irvine leaders honored Mad Engine’s GoodWorks initiative, which began in May.

Through the GoodWorks program, Mad Engine was able to deliver much need PPE to well-known organizations like City of Hope, Blood Bank and Shelter Partnership.

Mad Engine was also able to manufacture more than 100,000 masks, which are currently ready to ship.

Mad Engine CEO, Danish Gajiani, said it’s important to remember those effected most by COVID-19.

“Many families and organizations are left without access to desperately needed essentials during this pandemic,” he said. “We at Mad Engine want to do whatever we can to help frontline, essential workers and others in need.”

Mad Engine will be tracking all giveaways and are keeping a running total until the goal of 1 million is reached.

Faizan Hanif Bakali, Mad Engine president and COO, shared a reminder that while people might be separated, or unable to congregate as groups, we’re not alone.

“The only way to get through this is together,” Bakali said.

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