Amazon just opened its new grocery store concept, Amazon Fresh, in Woodland Hills and now the company has confirmed there will be an Amazon Fresh in Irvine.
A few years ago, Amazon Inc. introduced the company’s first grocery store concept, which uniquely offered shoppers the opportunity to walk into a store, browse, grab and go — all without paying. They utilized innovative technology, like the Amazon Dash Cart, which tracks and calculates the shopper’s final haul, and sends the bill to the shopper’s Amazon account.
In terms of the future of Amazon Fresh in Irvine, the company has filed for multiple alcoholic beverage licenses in Orange County. One license was for a building inside the Irvine Market Place, located at 13672 Jamboree Road. The building was previously a Babies R Us.
An Amazon spokesperson did confirm the company is operating an Amazon Fresh in Irvine, but the store is currently not open to the public.
“We’ve opened our Irvine Amazon Fresh grocery store as temporary, online-only store, focused exclusively on fulfilling grocery delivery orders. We do not yet have an opening date to share,” an Amazon spokesperson wrote in an email to Irvine Weekly.
The Woodland Hills location opened on Sept. 17. Prior to its opening, Amazon invited select shoppers to come preview the new concept.
Jeff Helbling, vice president of Amazon Fresh Stores said he was excited to present Amazon’s future vision of grocery shopping to California in the weeks to come.
“I’m excited to announce that starting this week, we’re opening our doors to a select group of invited customers in Woodland Hills, California, to shop the store before it opens widely to the public in the coming weeks,” he said.
According to documents found on the Alcoholic Beverage Control Website (ABC), Amazon Retail LLC applied for two different types of alcohol licenses for an address on Jamboree Road, under the business name Amazon Fresh.
According to an ABC report dated Thursday, Sept. 10, a 12-month Off-Sale General Liquor License was issued to Amazon Fresh on Feb. 21, 2020, with an expiration date of Jan. 31, 2021.
More recently, an Instructional Tasting License was activated on Aug. 18, 2020, and will expire in 1 year.
Click here to read the California Department Of Alcoholic Beverage Control report.