One of the biggest reasons so many people struggle to start isn’t a lack of opportunity. It’s a lack of direction.

When you’re trying to build an e-commerce business on your own, it’s easy to become overwhelmed. One person tells you to sell one type of product, another tells you to use a completely different strategy. You watch hours of videos, read endless posts, and before you know it, you’ve spent months learning without ever taking action.

That’s where having the right guidance can make all the difference.

For the past seven years, Ryan and the Change community have been helping everyday people take that first step into e-commerce. From complete beginners with no previous business experience to people looking to scale an existing online store, the goal has always been the same: simplify the process, provide genuine support, and help people avoid many of the mistakes that slow new business owners down.

What makes Change different isn’t just the training. It’s the community behind it.

Building a business can sometimes feel lonely, especially when the people around you don’t understand your goals. Being surrounded by ambitious people who are working towards similar objectives creates an environment where members can learn from each other, celebrate wins together, and stay motivated during the challenging moments.

Over the years, thousands of people have become part of that community. Many have gone from having no experience in e-commerce to launching their own online businesses, creating additional income, developing valuable digital skills, and building confidence they never thought they had.

No one can promise success, because success will always depend on the individual, the effort they put in, and the decisions they make along the way. But having experienced mentors, proven systems, ongoing support, and a network of like-minded entrepreneurs can dramatically shorten the learning curve compared with trying to figure everything out alone.

Ryan’s mission has never simply been about teaching people how to build online stores. It’s about helping people create more options in life.

For some, that means earning extra income alongside a full-time job. For others, it means building a business that offers greater flexibility, more freedom with their time, or the opportunity to work towards becoming their own boss.

After seven years of mentoring, hosting events across the UK, bringing members together through masterminds and retreats, and continually adapting to the ever-changing world of e-commerce, Change has become far more than just a mentoring programme.

It’s a community built around growth, accountability, learning, and people who genuinely want to see each other succeed.

If you’re looking at 2026 and wondering whether this could finally be the year you start building something for yourself, don’t spend another year waiting for the “perfect” moment.

The best time to start was yesterday.

The second best time is today.

Ryan B (@ryanjb)

Founder of Change

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